New Mexico

$2.5 Million Campaign Launched to Aid in New Mexico Tourism

New Mexico sunset © ereaney To combat a drop in tourism over the last three years, state officials in New Mexico are launching a $2.5 million rebranding campaign. State officials found dire results when polling focus groups around the U.S. about their perceptions on the state. The same depressing descriptions kept cropping up: “Arid.” “Barren.” [...]

World’s First Tourist Spaceport Opens

Spaceship © adactio Virgin CEO Richard Branson just opened the first spaceport to put tourists into space. It is the luxury terminal where wealthy tourists will blast into orbit for $200,000 per return trip. And Virigin’s new space terminal in the New Mexico desert looked suitably futuristic as it was unveieled yesterday. The building will [...]

New Mexico Launches Bizarre Alien Tourism Ad to Mixed Reviews [Video]

The connection between New Mexico and outer space goes back to the famed UFO landing in Roswell in 1947. So when the state’s tourism department decided to launch an ad campaign based on the state’s former lure to alien visitors, it should have been a grand success. And it probably would have been, except that [...]