Dramatic Viral Marketing Campaign Strikes Belgium Melanie Chamberlain May 3, 2012 Belgium, Sidelines Ieper Grote Markt ©Bernt Rostad TNT knows drama, and now so does Belgium. TNT brought the drama to Belgium with this (hilarious) viral marketing campaign to promote the launch of a new high quality TNT channel in the country. The network placed a big red push button on an average Flemish square of an average Flemish town with a “Push to add drama” sign hanging above. And then waited for someone to press the button… Watch what happens next on YouTube. Leave a Reply Cancel Reply Your email address will not be published. Name* Email* Website Let\'s Make Sure You\'re Human ... * 4 × one = Comment Notify me of followup comments via e-mail. You can also subscribe without commenting.