Thai Airways “Deidentifies” Plane in Bizarre Attempt at Damage Control

Thai Airways totally nondescript livery ©Aero Icarus

An airline’s livery, the exterior decoration of its aircraft fleet, is one of the most potent elements of its brand. If a carrier is on the top of its branding game, its planes will be recognizable even when the airline’s name or logo is not visible. This makes recent move by Thai Airways all the more bizarre.

After a Thai Airways Airbus 330-300 skidded off the runway in Bangkok following a landing gear malfunction, airline employees set about blacking out the company’s name and logo on the aircraft’s fuselage. I suppose they might have reasoned that if Superman can be completely unrecognizable by simply sporting a pair of glasses and calling himself Clark Kent, then the airline could disassociate itself from the mishap by covering over the corporate imagery.

The unusual tactic appears to have backfired, as it has sparked a significant amount of commentary and condemnation. When asked why the Thai Airways logo and name were obscured, company representatives commented that it is a standard component of the airline’s crisis communications protocol.

Find out more about this from CNN Travel

About The Author

Steph Spencer

Steph Spencer is a freelance travel writer from Canada who has been held captive by the travel industry for over 14 years. An incurable smart aleck, notorious purple fanatic, hat person, and ukulele player of questionable abilities, Steph explores the geeky side of travel on her blog A Nerd At Large, and dispenses random quirkiness on Google+ and as @ANerdAtLarge on Twitter. She truly believes that anything is possible with enough determination and copious amounts of chocolate.

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