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American Fast Food Takes Off in Pakistan

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Burger © katerha

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The fact that 69% of Pakistanis see America as more of an enemy than a partner apparently doesn’t affect the population’s culinary choices, as the popularity of American fast food restaurants has skyrocketed in recent months. From the Washington Post, via WorldHum:

Hardee’s launched the first of its four restaurants in Pakistan a year and a half ago and plans to open a total of 25 within five years…A few days after a much-hyped opening attended by U.S. Ambassador Cameron Munter and his wife, lines of customers still extended outside the doors. Nawaz Sadiq, manager for development and training at Hardee’s, said the outlet has served an average of 5,000 to 6,000 customers a day so far.

“The Pakistani market is very much brand-conscious,” Sadiq said. “Pakistani people are against America because of its policies, but at the same time, people want quality.”

And I know when I think “high quality food,” the first things that pops into my head is “Hardee’s.”

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