Amnesty International’s ‘Signature’ PSA Wins Socially Responsible Advertising Award

Amnesty International’s animated public service campaign “Signatures” has won the Grand Prix at the Socially Responsible Communication Awards hosted by the International Advertising Association.

The much acclaimed campaign, which has already won the Golden Lion at Cannes, depicts the power of a mere signature to spark change through animated figures. A man uses one to escape from his cell while another uses a signature to build a shield to protect himself from bullets at an execution.

The message is simple: “Your signature is more powerful than you think”