Argentina Hosts Guinness’ Most Expensive Ad Campaign Ever

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Argentina is home to Guinness’ latest and most expensive ad campaign ever. Titled “Tipping Point”, the commercial below was directed by Nicolai Fuglsig of the Sony Bravia advert fame.

I have to say it’s pretty cool, but I was left somehow expecting more. Perhaps more amazing than the commercial itself is the days of laborious, time-consuming tasks to bring all of it together:

• The advert was shot on location in a remote side village called Iruya, in the Salta region of northern Argentina, with a population of around 1,000 people.
• The cast is made up of locals from the village and surrounding area, none of whom had ever appeared in front of a camera before.
• The tipping scenes were created by world record breaking domino tipping experts, Domino Domain.
• Setting the dominos on the table from the start of the advert took a team of three experts two days, but took just 14 seconds to topple.
• Toppling items included: 6,000 dominoes, 10,000 books, 400 tyres, 75 mirrors, 50 fridges, 45 wardrobes and 6 cars.
• 24 hours of footage was captured.
• The car toppling sequence was successfully shot in just one take.

What’s your impression of it?

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