Argentina Hosts Guinness’ Most Expensive Ad Campaign Ever

Posted by Mike Richard on November 12, 2007
Filed under: Food + Booze, Sidelines

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Argentina is home to Guinness’ latest and most expensive ad campaign ever. Titled “Tipping Point”, the commercial below was directed by Nicolai Fuglsig of the Sony Bravia advert fame.

I have to say it’s pretty cool, but I was left somehow expecting more. Perhaps more amazing than the commercial itself is the days of laborious, time-consuming tasks to bring all of it together:

  • The advert was shot on location in a remote side village called Iruya, in the Salta region of northern Argentina, with a population of around 1,000 people.
  • The cast is made up of locals from the village and surrounding area, none of whom had ever appeared in front of a camera before.
  • The tipping scenes were created by world record breaking domino tipping experts, Domino Domain.
  • Setting the dominos on the table from the start of the advert took a team of three experts two days, but took just 14 seconds to topple.
  • Toppling items included: 6,000 dominoes, 10,000 books, 400 tyres, 75 mirrors, 50 fridges, 45 wardrobes and 6 cars.
  • 24 hours of footage was captured.
  • The car toppling sequence was successfully shot in just one take.

What’s your impression of it?

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Vagabondish editor, Mike Richard, lives in Rhode Island - a spit of land in the northeastern U.S. He is a professional web designer and travel junkie with an unhealthy addiction to backpacking, camping, hiking and seeing the world. He enjoys knit hats, small, declarative sentences and speaking in the third person.



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Comments

Mark Schoneveld
November 12th, 2007 - 4:48 pm

Funny. Ah, beer.


Nath
November 13th, 2007 - 5:00 pm

That is a fantastic ad - I just hope enough of the Guinness proceeds go toward the village!
Cool post Mike!


Dan
November 14th, 2007 - 7:41 pm

Somehow I didn’t think much of the tipping, I guess it looked sorta untidy. When it got to the books turning into the beer though that was cool and all the villagers going quiet when it almost stopped was a laugh.


Mike
November 15th, 2007 - 10:18 am

Nath: I was thinking the same thing. I’m reminded of the horror stories when they were filming the Borat movie of the studio allegedly paying the villagers in the opening sequence pennies a day, etc.

Dan: Yeah, overall pretty clever. But somehow I expected a little something “more” from Guinness, especially since they reportedly spent a fortune on the ad.