SIDELINES //

Dramatic Viral Marketing Campaign Strikes Belgium

by Melanie Chamberlain

Ieper Grote Markt ©Bernt Rostad

TNT knows drama, and now so does Belgium.

TNT brought the drama to Belgium with this (hilarious) viral marketing campaign to promote the launch of a new high quality TNT channel in the country.

The network placed a big red push button on an average Flemish square of an average Flemish town with a “Push to add drama” sign hanging above. And then waited for someone to press the button…

Watch what happens next on YouTube.

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About the Author

Melanie Chamberlain is a coffee addict, cheap wine connoisseur and a semi-professional "real life" avoider. She blogs about her (mis)adventures traipsing around the world at girlwithgumption.com and overshares via twitter @grlwithgumption.