Dramatic Viral Marketing Campaign Strikes Belgium
TNT knows drama, and now so does Belgium.
TNT brought the drama to Belgium with this (hilarious) viral marketing campaign to promote the launch of a new high quality TNT channel in the country.
The network placed a big red push button on an average Flemish square of an average Flemish town with a “Push to add drama” sign hanging above. And then waited for someone to press the button…
Watch what happens next on YouTube.
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About the Author
Melanie Chamberlain is a coffee addict, cheap wine connoisseur and a semi-professional "real life" avoider. She blogs about her (mis)adventures traipsing around the world at girlwithgumption.com and overshares via twitter @grlwithgumption.