Google Video’s ‘Real Life’ See-Through Billboards Campaign

A new marketing campaign for Google video is leaving the industry abuzz. The campaign uses a see through billboard to make its point. The billboard is nothing but a giant frame that has been laid out to resemble the screen of Google’s video player. What you basically see while looking at the billboard is … people, objects, etc. on the other side of the frame going about their business.

The point it makes (and quite well) is that Google video player provides users with lifelike images.

The billboard below demonstrates the company’s latest installation in Germany.