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A new ad campaign by Africa Directo for malaria awareness uses mural drawings of mosquitoes to make its point. The portraits of despots like Hitler and Stalin – responsible for the deaths of millions – are created by drawing thousands of mosquitoes to define their features. The caption reads, “Nothing and no one takes as many lives as malaria.”
The print ads by a Spanish ad agency also include mosquito drawings of fighter jets and other war aircraft.
Simple, to the point, and very effective.