Qantas Twitter Promotion Hijacked by Disgruntled Passengers

Qantas Plane ©ahisgett

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The Australian national carrier’s promotions department asked followers on the social networking site Twitter to name their ‘dream luxury inflight experience’ using the hashtag #QantasLuxury. But the bad timing of the question, just three weeks after Qantas’s entire fleet was grounded over a labor dispute, led disgruntled passengers take to Twitter to vent their frustration publicly.

The first of many who responded to the contest–Twitter user Axel Bruns””tweeted that his #QantasLuxury experience would be, “Planes that arrive in tact and on time because they’re staffed and maintained by properly-paid, Australia-based personnel.”

The negative responses were soon brought to the attention of the Twittersphere, with Jeremy Sear commenting: ‘Quick note to corporate Australia: when you’re in the middle of crushing your workforce, don’t start a Twitter promotion.’

At first, Qantas was silent to the sarcastic tweeters but the company later tweeted, “At this rate our #QantasLuxury competition is going to take years to judge.”

But it was Twitter users who got the last tweet, with users like, with kiwi_kali posting, “Somewhere in Qantas HQ a middle aged manager is yelling at a Gen Y social media “expert” to make it all stop. LOL”

Get the entire story at the Daily Mail.

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