You can’t go wrong with Disney ©Wall Street Journal
Vagabondish is reader-supported. When you buy through links on our site, we may earn a small affiliate commission. Read our disclosure.
Disney’s newest film, “Brave” opening this week in U.S. theaters, is the story of a young, female archer set in Scotland. To coincide with the release of the film, officials in Scotland have announced a £7 million tourism campaign.
Scotland’s First Minister Alex Salmond recently attended the film’s Hollywood premiere. “Brave” won’t be screened in U.K. theaters until August, but it will be premiered at the Edinburgh International Film Festival this month. Scotland’s “Brave”-themed campaign is expected to reach 80 million people worldwide.
More on the campaign can be seen at The Daily Mail.