Smokey Bear Finally Gives Campers What They Really Want…Bear Hugs

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Smokey Bear is a fixture of American public service announcements with his perennial message that “Only YOU can prevent wildfires.” Now the beloved advertising icon is showing his softer side and giving responsible people what they’ve secretly yearned for all along…a bear hug.

A new video campaign depicts Smokey Bear giving people spontaneous, silent bear hugs to thank them for safe practices like dousing a campfire or choosing a bonfire site wisely.

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About The Author

Steph Spencer

Steph Spencer is a freelance travel writer from Canada who has been held captive by the travel industry for over 14 years. An incurable smart aleck, notorious purple fanatic, hat person, and ukulele player of questionable abilities, Steph explores the geeky side of travel on her blog A Nerd At Large, and dispenses random quirkiness on Google+ and as @ANerdAtLarge on Twitter. She truly believes that anything is possible with enough determination and copious amounts of chocolate.

One Response

  1. GMoney

    i thought the nps did away with smokey after the grizzly bear attack in glacier in 1967. now they’re bringing him back? several grizzly bear attacks and deaths in the yellowstone area in the past few years.


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