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Sweden’s Faktum Hotels website advertises a “hotel” unlike any other:
Gothenburg has about 3,400 homeless people. Most of them find a roof over their heads with a friend or at a refuge, but some sleep in the open air.
We have chosen ten of the places where they might spend the night — and made it possible for you to book them. Just like any hotel.
Each “room” includes picture-perfect details of its amenities, location, etc. in typical hotel sales jargon. Of room 1 (pictured above), the site notes:
The park at Haga is an idyllic location in striking distance of the city’s amenities. Overlooked by Haga’s exquisite church, this idyllic spot invites you to explore cosy cafés and fashionable second-hand shops along cobbled streets.
Whoever designed this campaign deserves a medal. Simply brilliant. (hat tip: Tnooz)