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SIDELINES //

The (Definitive) Voice Of Modern Travel? I Think Not.

by Mike Richard

Slated to launch today, WeJetSet.com is a combined retailer and publication that claims to be “the store and voice of modern travel culture”. And they’re giving away a Mercedes to make certain that you believe it. Does anyone see a disconnect with this screenshot from their contest page?

WeJetSet.com Contest

Sounds like yet another uber-glossy e-zine for the loyal, uppity, Four Seasons spa vacation-loving, Travel + Leisure set.

Am I being too presumptuous and judgmental here? Perhaps. But too often, I think “modern” tends to serve as a euphemism for “yuppie a-hole”. And, as a recovering yuppie a-hole myself, I think I know of what I speak.

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Related topics: Odds + Ends, Sidelines

About the Author


Vagabondish editor, Mike Richard, lives in Rhode Island - a spit of land in the northeastern U.S. He is a professional web designer and travel junkie with an unhealthy addiction to backpacking, camping, hiking and seeing the world. He enjoys knit hats, small, declarative sentences and speaking in the third person.

Share Your Thoughts

Mark Schoneveld
September 18th, 2007

All I know is they’ve got an eerily similar name to my blog!!

Mike
September 18th, 2007

I smell copyright infringement! =P

Mark Schoneveld
September 18th, 2007

Indeed! I was thinking the same thing about Jet Set Show, but I love those guys! :)





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