The (Definitive) Voice Of Modern Travel? I Think Not.

Posted by Mike Richard on September 18, 2007
Filed under: Odds + Ends, Sidelines

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Slated to launch today, WeJetSet.com is a combined retailer and publication that claims to be “the store and voice of modern travel culture”. And they’re giving away a Mercedes to make certain that you believe it. Does anyone see a disconnect with this screenshot from their contest page?

WeJetSet.com Contest

Sounds like yet another uber-glossy e-zine for the loyal, uppity, Four Seasons spa vacation-loving, Travel + Leisure set.

Am I being too presumptuous and judgmental here? Perhaps. But too often, I think “modern” tends to serve as a euphemism for “yuppie a-hole”. And, as a recovering yuppie a-hole myself, I think I know of what I speak.

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Vagabondish editor Mike Richard lives in Rhode Island - a small patch of land in the northeastern U.S. He is a professional web designer and travel junkie with an unhealthy addiction to backpacking, camping, hiking and seeing the world. He enjoys knit hats and speaking in the third person.



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Comments

Mark Schoneveld
September 18th, 2007 - 3:30 pm

All I know is they’ve got an eerily similar name to my blog!!


Mike
September 18th, 2007 - 4:48 pm

I smell copyright infringement! =P


Mark Schoneveld
September 18th, 2007 - 4:55 pm

Indeed! I was thinking the same thing about Jet Set Show, but I love those guys! :)