Two Shoes For You, Two For A Child In Need
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This is quite nice …
Seth Godin points us to TOMS Shoes:
Inspired by a traditional Argentine shoe and challenged by the continent’s poverty and health issues, I created TOMS with a singular mission: to make life more comfortable. TOMS accomplishes this through its unique shoe and my commitment to match every pair purchased with a donated pair to a child in need … no complicated formulas. It’s simple … you buy a pair of TOMS and I give a pair to a child on your behalf.
Not unlike the BoGoLight concept, but for feet.
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